Display device



M. M. EINSON ET AL 1,840,622

DISPLAY DEVICE Filed Sept. 15, 1951 2 Sheets-Sheet 1 1 f/Gifi. K

/ C I avwemtozs I V yorrvs 5715071 J r/707.41 finn r 351 vie/2 Gibb gig ew Jan. 12, 1932. M. M, EINSON ET AL DISPLAY DEVICE Filed Sept.- 15', 1931 2 sheets sheet 2' A; vwemtozs I T'I' S Patented Jan. 12, 1932 UNITED STATES PATENT OFFICE MORRIS M. EINSON, OF YONKERS, NEW YORK, AND ARNOLD J. TANNER, OF NORTH HAVEN, CONNECTICUT DISPLAY DEVICE Application filed September 15, 1931. Serial No. 562,926.

The present invention has relation to display or advertising devices of a type wherewith there is obtained in effect the representation of a number of containers for merchandise or packages of mechandise arrange in a stack built up to form a desired shape.

The present invention consists of an improvement in display devices of said kind and relates particularly to a certain type which has been previously proposed, wherein the structure consists of a collapsible body composed of a single sheet folded and stepped so as to support a number of separate sheets in rows behind and above each other in dif ferent horizontal and vertical planes so as to produce a pyramidal or tier effect with said rows in stepped relation to each other. Said separate display sheets are prepared so as to represent a number of containers or the like. lVith previously known structures of this particular kind, said body is secured to said display sheets by glue laps connected to the free edges of the risers or steps of the body. Vith such a construction it is neces sary, in the manufacture of the device, to secure said display sheets by costly hand labor and furthermore, when so adhesively secured, the sheets are secured in a fixed or permanent position.

An object of the invention, amongst others, is to provide a device which is both simple and economical in the manufacture thereof and easy to set up into the erected or display position wherein the device will rest so as to stand rigidly on its own supporting base. Another object is to permit arrangement or adjustment of the several display sheets so as to get varied effects.

The aim of the present invention being to introduce advantages both in the manufacture and in the use of the device so accor ingly, the body portion is composed of a single sheet folded and having ends glued together so as to produce, by means of automatic machine operation, a collapsible tubular member. This member is cut to provide stepped side Walls forming the stringers of the steps. These stringers are slotted at the treads or horizontal edges to receive and retain separate sheets which are prepared to represent one or more individual containers or packages of merchandise. These sheets are slotted at the bottom thereof to correspond with the slots in the stringers; With these means described, the display sheets are not undetachably secured in fixed positions in the manufacture of the device; therefore in setting up the device the detached sheets may be arranged in different selective positions so as to produce different forms of the device. The display sheets are firmly held in their set up position by frictional engagement of the retaining means provided and when set up the entire device is collapsed so that it may be shipped and stored in a flat condition.

In the manufacture of the improved device and others of the kind, it is a simple machine operation to adhesively secure the front sheet directly to the body but it is diflicult, if not impossible, to secure the other rows of sheets by machine operation. In carrying out one embodiment of the present invention it is proposed to secure said front sheet by adhesive means directly to the said body but with this embodiment, there is more limitation in the possible designs that may be made up than when all the sheets are detachably secured; therefore in another embodiment of the invention it is proposed to have all the sheets detachable and interchangeable so as to provide a greater range of adjustment.

The invention will be mode fully described in detail hereinafter with refernce to the accompanying drawings, wherein- Figure 1 is a front elevation of the set up device in one form;

Figure 2 is a sectional View taken on line 2 of Figure 1;

Figure 3 is a bottom plan View showing the device, by full lines, in the set up position and by broken lines in the partly collapsed posit-ion;

Figure l is a detail View of one of the separable display sheets;

Figure 5 is a fragmentary view of one corner of the body showing a slot complementary with the locking device shown in Figure 4;

Figure 6 is a front view of a modified form of the device;

Lib

Figure 7 is a sectional view taken on line 7 7 of Figure 6; and

Figure 8 is a detail view of one of the display sheets which is applicable for use in either embodiment of the invention.

In carrying out the embodiment of the invention as illustrated in Figures 1 to 5 inclusive of the drawings, the body member 1 is composed of a single blank folded over and having the ends secured adhesively by automatic machine operation in a conventional manner. In this operation the blank is folded over and the lap 2 at one end is adhesively secured to the other or free end of the blank so as to form a tubular-like member having back wall 3, front wall i, and side walls 5. The side walls are stepped at 6 and the horizontal edges of said steps are slotted at 7 to receive the lower edges of the display sheets 8, 9, 10, of which sheet 10 is adhesively secured directly to the front wall 4. The sheets .8 and 9 are located behind and above each other in different vertical and horizontal planes so as to produce a tier or pyramidal effect. In assembling the device, the sheets 8 and 9 are located in he position where they are retained by engagement of interlocking means comprising vertical slots 11 in the stepped side walls 5 of the body 1. Tongues 12 at the bottom of the display sheets 8 and 9 are engaged in said slots 11 so that the display sheets are held against accidental displacement. The device, when assembled, is collapsible into a flat position for convenient shipping and storage.

When it is desired to set up the improved device it is simply opened and when in that position the body forms a rigid supporting base for the display sheets. It will be understood any reasonable number of detachable sheets such as 8 and 9 may be employed so as to produce a greater mass display and furthermore the detachable sheets may be readily changed into different positions so that various shapes or designs of the structure will be obtained.

In Figures 6 to 8 inclusive, various modifications are shown and in this embodiment all the display sheets 8, 9, 10 are detachable so that a greater variation in the arrangement or adjustment thereof may be obtained. In the present example the engaging device for retaining the sheets in position is modified to the extent that the slot and tongue device l112 is substituted by a frictional. device comprising the slots 1814 formedin the lower edge of the display sheet and the top edge of the treads of the stepped body 1.

The display sheets may be made up to represent each in itself one or more representations of containers or packages of merchandise or the merchandise itself and any reasonable number of such sheets may be employed is in the other example described. In both instances where the display sheet is of less width than the width across the body 1 an extended base such as 15 is provided.

The improvements hereinbefore described lend themselves with great advantage towards the designing of display devices of many different forms wherein the individual containers or the like are arranged in a stack so as to produce a mass display which may be increased by placing a number of these devices together, each one being made up to perform its part towards creating the desired effect. Furthermore, it will be noted in Figure 6 that the representation of the individual containers may be arranged in angular relation with each other so as to produce a novel and particularly striking effect.

Under ordinary circumstances the body 1 will remain in its set up position but to insure under all conditions that the device will remain in its display position, the body can be provided at the bottom thereof with a tuckin flap 16 which when properly inserted will operate to keep the device set up.

Various modifications may be made in carrying out the constructional details of the invention or in the application of the same other than hereinbefore descdbed and it is therefore to be understood any modification coming fairly within the terms of the appended claims shall be covered thereby.

WVe claim;

1. A display device of the class described comprising a collapsible body arranged to form steps, a plurality of separable display sheets detachably secured to and supported on said steps in a manner so as to permit determined arrangement or adjustment of said display sheets to produce a variety of effects, said body being composed of a single sheet folded and having its ends secured to form a collapsible tubular structure.

2. A device according to claim 1 wherein interlocking means are provided to retentively hold said display sheets in operative rela tion with said body.

3. A device according to claim 1 wherein the display sheet located at the front of the device is adhesively secured to the front wall of said body and the companion display sheets are detachably secured as and for the purpose set forth.

4. A device according to claim 1 wherein said display sheets are prepared to represent a plurality of containers arranged in an angular position relatively to each other.

5. A device according to claim 1 wherein said display sheets are slotted at the lower edges and said steps are similarly slotted to correspond with the slots in the display device whereby the said display sheets are retentively held in selective adjusted positions.

In testimony whereof we affix our signatures.

MORRIS M. EINSON. ARNOLD J. TANNER. 

